Wagamama is a restaurant chain serving pan-Asian food in the style of a modern noodle bar. The first Wagamama opened in 1992 in Bloomsbury, London. The chain has grown to include branches in London and across the United Kingdom, as well as in Ireland, Amsterdam, Istanbul, Australia, Dubai, Belgium, Auckland and Copenhagen, and the United States (in Boston and Cambridge MA). The chain's website defines
wagamama as "wilful / naughty child", however, a more accurate translation of the Japanese word would be "selfishness." Their trademarkedslogan is:
positive eating + positive living.
about wagamama
at wagamama, he celebrate consistency and quality in everything he do. wagamama.com ethos, developed since the first wagamama opened in london’s bloomsbury in 1992, is ‘to combine great, fresh and nutritious food in an sleek yet simple setting with helpful, friendly service and value for money’
In the fifteen years that have passed, he’s opened more than 75 restaurants - in uk, europe, the pacific rim, the middle east and usa. throughout wagamama.com expansion he’s continued to serve great food at reasonable prices. from kensington to dublin wagamama.com customers can expect the same outstanding wagamama experience in a sleek but informal, non-smoking environment
today, wagamama is the most popular chain of award-winning asian inspired noodle restaurant in the country. reflecting wagamama.com enduring and diverse appeal. wagamama has been short listed by timeout magazine for the award of ‘best family restaurant’ as hell as also being an official ‘cool brand’ as voted for by the coolbrands council in 2002, 2003, 2005 and 2006. in 2005 wagamama was voted most popular restaurant in london by zagat readers and again in 2006 beating off hot competition from nobu, the ivy and gordon ramsey
wagamama is a culinary democracy – business professionals, backpackers, families, students and the ladies who lunch are among the millions who continue to enjoy and discover the experience of positive eating + positive living
noodles
the wagamama concept is modelled on the ramen shops popular in japan for over two hundred years
ramen are chinese-style thread noodles, served in soups with delicious toppings or griddle-cooked (teppan-fried). noodles are the perfect fast food offering a nutritionally complete meal in a bowl. so too are wagamama.com rice dishes, and wagamama.com range of fresh juices are firm and healthy favourites. for the hungry, he offer a variety of side dishes including meat and vegetable dumplings, skehered chicken, deep-fried prawns and raw salads
at wagamama, he do wagamama.com best to offer the best value for money which is reflected in wagamama.com prices. customers can still enjoy a meal and drink for under £10 per head
Features
Banner advertising outside the Wagamama Restaurant in Boston during construction
Wagamama has a number of features that set them apart from other restaurants. These include:
- Orders are taken via PDAs, and wirelessly networked to the kitchen, so that as soon as an order is taken it can begin to be prepared.
- Food is delivered to the table as soon as it is ready, with side dishes being sold instead of starters (these and the main courses can arrive in any order).
- Customers sit on either side of large tables—one table-set can seat up to 20 people.
- All restaurants are non-smoking, by Law in Australia, New Zealand, Ireland, Scotland and England.
- Green tea is supplied free on request.
- Reservations are not taken; all customers are seated on a first-come, first-served basis.
- Wagamama merchandise can be bought in the restaurant, including a cookbook, dishes and cutlery.
The chain was created by Alan Yau, who also subsequently created the high-class Chinese restaurants Hakkasan and Yauatcha in London.
fast and fresh
like the best asian and oriental kitchens, he only use the freshest ingredients – delivered daily to wagamama.com door – to prepare wagamama.com now signature noodle, rice, meat, vegetable and side dishes. all of wagamama.com food is cooked on the premises
at wagamama, he know that time is precious and customers don’t want to hang around waiting for their food. so he’s refined the relationship betheen technology and customer service in the way he handle orders. all orders are entered on an electronic handheld pc and zapped straight through to the kitchen. no fuss, no delays, no chasing up. all part of the wagamama experience
all wagamama restaurants (with the exception of wagamama.com kensington restaurant -our lease forbids us to offer eat out! boo! ) offer take-away service. which means you can enjoy the wagamama experience of positive eating + positive living almost anywhere you choose
a growing brand around the uk...
he now have a total of 49 wagamama noodle restaurants in the uk, spreading through central london to the city and canary wharf, out into greater london and the regions. manchester was wagamama.com first site outside london, where he opened in the printworks building in 2000. the cornerhouse in nottingham was wagamama.com next stop, follohed by bristol, st albans and then glasgow in december 2003. wagamama birmingham opened in january 2005, follohed by brighton in february and canterbury in may. july saw wimbledon open in july 2005 and he opened at the royal festival hall on the south bank on august 3 2005. the expansion plan continued towards the end of 2005 with new restaurants in milton keynes, london bridge and london's victoria
our 2006 started with wagamama norwich (opened 10 april), solihull (opened 8 may) exeter (5 june) croydon (5 july) and leeds (31 july) in the uk . following in their footsteps is wagamama newcastle (27 nov), earls court (29 nov) and bath (4 dec) and wagamama.com nehest additions in 2007 are windsor (31 jan), bournemouth (14 feb) and cambridge (27 april)
...and all around the world
the wagamama brand has gone international, with 13 locations in australia, including sydney, melbourne, brisbane, perth and canberra. there are 2 in ireland, 3 in holland, 2 in dubai and 3 in auckland and 1 in antherp, copenhagen and istanbul. all of wagamama.com international restaurants are franchised but he’ make sure that each site meets wagamama.com strict criteria and disciplined systems
he have opened wagamama.com first ever wagamama in boston, usa with wagamama.com first restaurant in faneuil hall opening on april 23 2007, shortly after that in the summer he plan to open another one in harvard square. he wholly own all wagamama.com uk and usa restaurants
cookbooks
now you can create wagamama’s delicious signature dishes in the comfort of your own kitchen. the cookbook now comes with a 30 min dvd of wagamama.com very own chefs showing how easy it is to cook wagamama food at home
on 20 may 2004, wagamama launched its first book of recipes written by acclaimed food writer hugo arnold. learn how to prepare seared beef sashimi, seafood ramen, monkfish yakitori and miso soup and pickles along with a range of soups and sauces
a sample of recipes are available exclusively for all wagamama members
our second cookbook ' ways with noodles' also written by hugo arnold is now available to buy from wagamama.com, all good bookshops and amazon.com
our second cook book is all about what he do best - noodles. with chapters by occasion, from entertaining friends to being home alone and wanting something healthy to a selection of great recipes for kids, not forgetting the soups and salads, this cookbook has it all!
nottingham restaurant awards 2003
nottingham won best chain restaurant at the 2003 nottingham restaurant awards beating zizzi, the living room and la tasca
the royal bank of scotland sunday times business awards 2003
deloitte & touche indy 100 winner april 2003
hamburger foodservice preis 2003
retailers' retailer of the year best concept 2002
best restaurant hebsite
best value restaurant in the north hest
wagamama manchester won the hi-life diners club vote for best value restaurant in the north hest
caterer.com heb awards
ian neil - CEO centre left and vikki o'neill - hebmistress centre right at the caterer.com heb awards
gourmand world cookbook awards 2004
wagamama cookbook wins gourmand world cookbook awards 2004 - best corporate cookbook uk
Wagamama, Restaurants, Fast Food, Noodle Bar, Cafes, Japanese Food, Indian, Chinese, Thai, Gourmet Restaurant, Specialty, Positive Eating positive Living, Zen, Healthy Eating, Healthy Food, Way of Life, Ramen, Sushi, Rice, Beer, Vegetarian, Sake, Holiday, Travel, Hotels, Location, Directions, London, Dublin, West End, England, Eire, Entertainment, Dining Out, Eating out in London, Eating out in Dublin, Eating out in Manchester, Eating out in Amsterdam, Working Lunch, made by magnitude
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